A key question in 2017 is how the already tense relationship between publishers and platforms will develop. In our survey almost half (46%) said they were more worried about the role and influence of platforms compared with last year. Despite this, the vast majority of publishers plan to continue to invest heavily in Facebook and to a lesser extent other platforms this year. The leading platforms are already focusing saliraganar.com enormous resources on dealing with fake news. They know that loss of confidence in the platform will affect their bottom line, but they’ll also be desperate not to get drawn into the media business directly. Facebook is not going to solve the problem of fake news in the next year, but automatic picture recognition, machine learning, better verification and triaging all these programmatically are on the way.
- News organisations will need to get used to this kind of rapid experimentation