This activity emphasises the importance of blending business, people and technology issues when analysing problem situations in a business context. The module is assessed by the group consultancy project report for the client, this includes a self-reflection of the experience and presentations, with client and expert feedback. This module introduces you to the range of organisations that exist in modern business, from small to medium-sized enterprises to large scale multinationals. The variety of ways in which organisations are structured and managed is assessed using organisational behaviour theories.
This is a simple guide to marketing, strategic business planning, advertising and promotion and sales lead generation, for small UK businesses especially. Developing an understanding of the theory of business practice and applying this in work situations is particularly emphasised. Students will be in regular contact with the Business & Professional Experience Team during their time on placement, either face to face or … Read More